Sisu is a Finnish for: strength of will and determination to win, while showing courage, integrity and humility.
BeSISU is basically me, Martin Schuijt. I’m not a Finnish but Dutch national, and Amsterdam resident, holding a MSc. degree in communication. Within the past 12 years, I gathered experience as communication-, business process- and management consultant, project manager, chocolate entrepreneur, NGO-founder, journalist and documentary producer.
I would describes myself generalist who enjoys working on communication issues on a strategic- and conceptual level, specifically targeting social issues and behavioral change assignments. Collaboration, open communication and delivering quality work, are some of the key principles that I’m always pursuing. I am dedicated to help people and companies with finding their sisu and reaching their objectives.